Monday, September 11, 2006

Blogger in their midst

Blogging is a double edged sword.Employee blogs can do much to enhance a company's reputation, but they can also cause damage if clear blogging guidelines are not set.
We discussed a HBR case study last week on this.

A blog is inexpensive, has a huge market reach and can be used as a powerful marketing tool. But if unauthorized and confidential information is revealed to the public, serious implications can result to your business.So, realize the potential of a blog.

BTW, the case has been posted on a site. You can read it here


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