It just gets better

Competition continues to be intense in wireless segment in the United States. This is yet another example of that.

Alltel, the nation's fifth largest wireless phone company, has fired the latest volley in the cell phone price wars.The company is announcing a new plan for customers on Thursday called My Circle that will allow people to make and get unlimited calls for free from up to ten people regardless of which phone company the other person is using.

The objective here is to increase customer loyalty.
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