Curvy Mallika for 7 up


Bollywood actress Mallika Sherawat is the brand ambassador for for new 7UP 'Curvy'.

7UP, the clear lime brand of PepsiCo India, debuts ‘Curvy’, its curvaceous new packaging that is a perfect mix of style, convenience and boasts of the smoothest of curves. The power packed launch saw the curvaceous Mallika Sherawat unveiling the new packaging of 7UP

The TVC, created by JWT and directed by Prahlad Kakkar, went on air on April 15. It features Sherawat playing the role of a princess who wishes to be more beautiful, curvy and the coolest of them all. To her amazement, her wishes are granted by none another than Fido Dido, who snaps his fingers and turns her into the 7UP ‘Curvy’ bottle.

Said JWT’s Senior Vice President, Rohit Ohri, “The brief given to us was to find a brand ambassador for the launch of the 7UP bottle. To launch the curvy bottle we looked for the most appropriate brand ambassador, and who could be more curvy than Mallika Sherawat.”

“I am positive that the new curvaceous look will be a rage with the youth. said Sherawat