Thursday, April 20, 2006

Original Beers?

Scottish and Newcastle (S&N) recently announced that it was buying the Foster's brand across Europe for £313m.So,Fosters sold across Europe will be brewed in UK and not in Australia.
"It is very much still an Australian beer brewed to an Australian recipe, but we are obviously not going to brew it in Australia as that is a long way to ship it" says S&N head of communications Robert Ballantyne.
Most of the global beer giants today have their products brewed under licence overseas.Brewing overseas is common practice in the global beer industry.

-Denmark's Carlsberg and Belgium's Stella Artois have both long been brewed in the UK

-Guinness for example, the famous Irish stout, is actually brewed in more than 50 countries worldwide.

Read the article here


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