Wednesday, April 18, 2007

Web Marketing Mix

The 4 Ps of Marketing is some thing that every B-School student knows. But with the web changing the nature of the game, here is an article on the 4s of the Web Marketing mix. Interesting read here

The 4S are Scope, Site, Synergy and System
Presented below is a screen shot that describes the model.

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6 Comments:

At 8:31 AM, Blogger Zenith said...

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