Wednesday, April 18, 2007

Web Marketing Mix

The 4 Ps of Marketing is some thing that every B-School student knows. But with the web changing the nature of the game, here is an article on the 4s of the Web Marketing mix. Interesting read here

The 4S are Scope, Site, Synergy and System
Presented below is a screen shot that describes the model.



At 8:31 AM, Blogger Zenith said...

This is a nice framework and will prove to be useful

At 4:23 AM, Blogger aliya seen said...

marketing statement of purpose is a growing field and if you want to pursue a good career out of it you will have to work very hard.

At 10:42 AM, Blogger aliya seen said...

In those moments, consumers expect brands to address their needs with real-time relevance. my site


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