Monday, April 09, 2007

Segway: Simply Moving

Some times a product is revolutionary but it might be ahead of its time.
People might not find the need for it or it will take some time before the critical mass adopts it. Perhaps, that is one problem with Segway for its limited success.

Wiki says Segway PT is a two-wheeled, self-balancing transportation device invented by Dean Kamen. I personally feel that this is a cool vehicle with solid potential. Perhaps,the company hoped to sell many more of it than it does today. Probably, they didn't get the marketing mix right.

In the Advanced Marketing Class today, we discussed an interesting case on Segway. We discussed its origin, its positioning and how and where it could be sold. Interestingly, the maximum users are in California and Florida.

BTW, President Bush had a tough time using the Segway.But he was so impressed that he gave a Segway as a gift to Japanese Prime Minister Junichiro Koizumi in December 2005.

I believe apart from the price there are safety concerns with Segway which is restricting its mass adoption. I personally feel that in a few years from now,it would be widely used.

I liked the concept of Segway today. It really excited me. While researching more on the web today, I noticed that Steve Woz, the "other steve" of Apple conducts a Segway Polo Tournament every year. I felt that is a nice way to create a buzz and increase the awareness.Here is the video

Segway is now known as the vehicle for the geeks! That is what the video indicates. No wonder why I liked it so much ! ;)


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