Tuesday, October 24, 2006

Marketing Makeover

I went downstairs to the cafeteria today morning to get some breakfast.
As I was busy eating, I noticed a few undergrad students discussing an article in the newspaper.I picked up a copy to see what it was and had a look at this article.

This 1.15 minute video on on beauty titled "Dove Evolution" has become one of the most watched videos on You Tube. (More than a million hits).It was created by Ogilvy & Mather (Toronto) for Dove's Campaign for Real Beauty website.

A perfect example of Viral Marketing.Do watch the video here.


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