Monday, February 26, 2007

Starbucks- "Watering down its brand" !

An 800 word memo by Howard Schultz, chairman of Starbucks, was posted on the website a few days back and this has caused a stir !

Two brands that I have observed who has a very strong fan following - Apple Computers and Starbucks. Obviously, if the visionary writes something like this, it is bound to generate some discussion.


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