Tuesday, January 23, 2007

Organized Chaos - IDEO

We discussed a HBR case on Ideo today and that was followed by a ABC News video titled "The Deep Dive," where the team from IDEO redesigned the shopping cart in 5 straight days.The guyz were very innovative (and crazy too!). If you get a chance, do watch that video.

An excellent process on how ideas are generatd and then the best product is built.
You can read the article here and watch a ppt here
Below are pics of the Grocery Cart that was designed. It is nice..isn't it?

Pic Source: Flickr


At 12:15 AM, Anonymous Anonymous said...

I've seen the short 2 min video on ideo's site.

Is the full show posted anywhere to view?


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