Thursday, June 15, 2006

Who is Robert Scoble? - The impact of Blogs !!

Robert Scoble is Microsoft's alpha geek blogger, widely credited with giving the software giant a more appealing human face. The big news last weekend was that Scoble is quitting to join a video-blogging start-up company,

Big news? Well, it dominated the blogosphere's news systems such as Tailrank, it was the top search item on Technorati. (Read the article here )

Robert Scoble's blog about his life and events inside and outside Microsoft became the unofficial corporate voice of the company.

Many turned to his blog to find out how the firm reacted to big news events. His blog won praise for its neutrality and readiness to point out Microsoft's mistakes or praise its rivals.
Scoble's blog, called Scobleizer, is widely seen as helping to humanise Microsoft and shift its stance from arrogant and aloof to one that is more inclusive and accepting of criticism

In a fitting twist, the news about Mr Scoble's departure broke on another blog before he had chance to tell regular readers via his own journal. In a posting on 10 June, Mr Scoble explained the reasons for his departure and said it has not arisen because he had fallen out with his employer.

Read the complete article on BBCE news here
"I love Microsoft and Microsoft did not lose me, at least as a supporter and friend," he wrote in the entry.


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