Pitching Canadian MBA Programs


An article from BusinessWeek

Nine top MBA programs in Canada have joined together to market the Canadian MBA at large to a world audience. CanadianMBA.com, a new Web site that was officially launched in early October, aims to give prospective students a convenient way to learn what business education in Canada is all about.

CanadianMBA.com not only allows prospective students easy access to inside information on Canada's MBA programs, it gives the institutions control of the info being disseminated. "Before the site was created, students conducting Web searches on Canadian MBA programs would be steered toward an India-based site littered with inaccurate information," explains Jean Talbot, the director of the MBA program at HEC Montreal.

The participating schools are: University of Calgary Haskayne School of Business, HEC Montreal, University of Western Ontario Richard Ivey School of Business, Concordia University John Molson School of Business, McGill University MBA program, Queen's School of Business, University of Toronto Joseph L. Rotman School of Management, University of British Columbia Sauder School of Business, and York University Schulich School of Business.

Besides housing links to the nine participating programs, CanadianMBA.com provides student testimonials from the schools, as well as a brief profile on each institution and its location. It also connects students to useful information about Canada, including how to obtain a visa and the advantages of a Canadian education. "We've done this together, for the purpose of attracting more quality international applicants, but we still compete for students," says Talbot, who claims the move is typical of cooperative Canadian culture and business. With one-stop shopping for those looking to get an MBA in Canada, CanadianMBA.com might usher in a whole new era of competition.