Saturday, August 19, 2006

IndiOne Hotels Moves into Canada?

"You have been hired by the Tata Group to provide a marketing plan for the launch of Indione chain of value based business hotels. The first two locations are planned for Toronto and Montreal. As the consultant you are tasked with developinig a proposed market assesment and launch plan that includes a review of segmentation, positioning, targeting ....."

Can you believe this? Am not sure if this is true but that is definitely our Individual assignment for the Marketing subject this term.

Everyone in the class is expected to come out with a plan. We have folks from 15 countries being represented. So, it will be great to get different views. The challenge for me will be to sell a concept that works in India and fit that into a market that am not very familiar with.!
It'll be challenging but am sure will be a lot of fun too !

BTW,Indione hotel is the brainchild of C.K Prahlad."Indian consumers want world class quality at local prices" said Prahalad.The first indiOne Hotel was profitable within a month, and Prahalad calls it a model for global expansion. So, is it the time for global expansion now ?
We shall wait and watch.

2 Comments:

At 3:40 AM, Blogger How do we know said...

Is cool.. but why did they need you to do the marketing plan if the business plan is already in place and has been proved successful?

 
At 3:35 PM, Blogger alok said...

It's a great news. Tata has wide range of affordable hotels in overall India. Keep it up. I have enjoyed their class services in Ginger Hotel In Indore.

 

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