Saturday, February 25, 2006

Lessons from Starbucks

You order a cup of coffee.
You sit at the place for hours completing assignments,discussing important events. You meet important people,take major decisions.
A lot really happens over coffee.

'Imagine a situation.You sit there for five hours with a single cup of coffee.
An MBA culture would never allow this -- it would be busy calculating the pathetic ROI on this customer loitering, analyzing the time value of the real estate, dividing it by the marginal cost of the coffee, and soon recommending that Starbucks charge by the hour, like a parking garage!!'

Yet, Starbucks is a success story.Isn't it?
Here are a few lessons we can learn from Starbucks.


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