Sunday, August 06, 2006

Starbucks - The Inelastic Coffee

Starbucks is expensive coffee.
Starbucks is known for the experience.
Starbucks invests a lot on the location.
There are folks who are addicted to the Starbucks coffee.
In the past,Starbucks has increased its price but has done fine with the price increase. The sales did not get impacted.

There is the Cofee Day in India..There is Barista in India...and soon, we will have Starbucks in India


At 12:37 AM, Anonymous bhaskar said...

It is quite true that people get addicted to starbucks coffee and I am one of them.
While people who like Dunkin Donuts coffee will never appreciate StarBucks.but myself earlier i was a huge DD coffee drinker and I understood that DDs coffee is quite mild and sweet,and StarBucks has more concentrated and strong flavors..
Can it survive in it??like especially in south where coffee is taken in small amounts not like in USA or Canada..Wait and see


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